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Millinery Module: The Business Of Millinery (10 wks)

January 10, 2022 @ 12:00 am - March 25, 2022 @ 11:59 pm

When: The day of the week is yet to be confirmed

Week 1  – Wk commencing 10th January 2022

Break  – 21st February 2022

Week 10 – Wk Commencing 21st March 2022

9.30am – 12.30pm (UK Time) plus an additional mentoring session per week


Virtually, via Zoom


Your Tutors: 

Both Jenny and Marie will be co-tutoring this course, the content is based on their experience running a successful millinery business for the last 15 years and previous experience working in the retail sector in business planning and marketing.

Who is the course for?

Students who want to start monetising their millinery passion.  This could be as a small scale hobby business, a wholesale business or a customer-facing operation.

About the Course

The aim of the course is to introduce students to all aspects of running a profitable millinery business.  The first part of the course looks at your goals, your competition and your market.  The second part looks at understanding your customer, your products and the service you provide.  Finally, the latter part of the course tackles branding, financial planning and marketing strategies.  Throughout we will be sharing our first-hand experience and mentoring students in how to build a successful millinery business.

The following themes will be explored over the 10 weeks:

Week 1: Introduction to establishing values, goals and objectives

Week 2: Competition, Market and SWOT Analysis

Week 3: Understanding Your Customer

Week 4: Branding and Identity

Week 5: Your Products

Week 6: Your Customer Service

Week 7: Financial Planning and Forecasts

Week 8: Marketing Strategies: Social Media

Week 9: Marketing Strategies: PR

Week 10: Challenges and moving forwards



January 10, 2022 @ 12:00 am
March 25, 2022 @ 11:59 pm
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Jenny Roberts Millinery
01423 816511
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