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Millinery Module: The Business Of Millinery (10 wks)
January 10 - March 25
When: The day of the week is yet to be confirmed
Week 1 – Wk commencing 10th January 2022
Break – 21st February 2022
Week 10 – Wk Commencing 21st March 2022
9.30am – 12.30pm (UK Time) plus an additional mentoring session per week
Virtually, via Zoom
Both Jenny and Marie will be co-tutoring this course, the content is based on their experience running a successful millinery business for the last 15 years and previous experience working in the retail sector in business planning and marketing.
Who is the course for?
Students who want to start monetising their millinery passion. This could be as a small scale hobby business, a wholesale business or a customer-facing operation.
About the Course
The aim of the course is to introduce students to all aspects of running a profitable millinery business. The first part of the course looks at your goals, your competition and your market. The second part looks at understanding your customer, your products and the service you provide. Finally, the latter part of the course tackles branding, financial planning and marketing strategies. Throughout we will be sharing our first-hand experience and mentoring students in how to build a successful millinery business.
The following themes will be explored over the 10 weeks:
Week 1: Introduction to establishing values, goals and objectives
Week 2: Competition, Market and SWOT Analysis
Week 3: Understanding Your Customer
Week 4: Branding and Identity
Week 5: Your Products
Week 6: Your Customer Service
Week 7: Financial Planning and Forecasts
Week 8: Marketing Strategies: Social Media
Week 9: Marketing Strategies: PR
Week 10: Challenges and moving forwards